Madvertising: Stride's "Intelligisity"

Most of us are familiar with Apple's unique style of advertising new products and innovations. They use an almost unapologetically self-satisfied approach that somehow makes you hate and love them at the same time. Not surprisingly, other brands have caught on to this new practice of smug marketing and are using it as a form of parody. The result is hilarious. Chewing gum brand, Stride, recently got Olympic snowboarder, Shaun White, onboard (pun intended) to endorse their product, and then released this Mintacular video for the world to enjoy.

"This will change everything you thought you knew. Again." Go ahead and visit Stride's website. It's disgustingly well put together. Bye now.

Madvertising: It All Started With A BACARDI Party

What do free running, texting, planking, vibrating mobile phones, video games and music downloads have in common? Well, until recently, the origins of the above-mentioned activities have been a mystery (for the most part). Now, thanks to BACARDI, there is an answer.

Yup. Amazing things have been starting at BACARDI parties for years. Want proof? Join BACARDI and the Wedding DJs at this party and see for yourself. And you can check out the rest of the BACARDI: It Started With A Party videos here. Later.

Madvertising: One Of The Best Anti-Smoking Ads Ever Created

I smoke - and I enjoy it... But after watching this anti-smoking ad, I think I might also be in denial. What a brilliant idea.

Finder's fee goes - once again - to @saskiaredivo.

Madvertising: Meowbook, A Social Network For Cats

"Pretty much anything to do with cats and the Internet... works." I love both, which is why I'm sharing this video. The following clip was created as part of the Boosted Inspiration Series to promote the new Cadbury Boost.

People trawl the web for inspiration, while a handful do the inspiring. They are The Starters. Pioneering in their innovation, seemingly effortless trendsetters. They disrupt, polarise and create conversation. And they shape the ideas that people dare to share.

Honestly, I think the promotion is a bigger deal than the actual product, but maybe I'm just being bias 'cause I love cats (although not nearly as much as this guy, evidently).

Crazy cool.

Madvertising: From Love To Bingo

Cool ideas are cool. And I like cool things. The following clip, entitled 'From Love To Bingo', utilises 15 different stock images per second to create a narrative video. Brazilian Ad Agency, AlmapBBDO produced this video for Getty Images to show that anyone can tell any story using stock images. This is madvertising.

Cool right? Thanks for sharing this @saskiaredivo!