Madvertising: Meowbook, A Social Network For Cats

"Pretty much anything to do with cats and the Internet... works." I love both, which is why I'm sharing this video. The following clip was created as part of the Boosted Inspiration Series to promote the new Cadbury Boost.

People trawl the web for inspiration, while a handful do the inspiring. They are The Starters. Pioneering in their innovation, seemingly effortless trendsetters. They disrupt, polarise and create conversation. And they shape the ideas that people dare to share.

Honestly, I think the promotion is a bigger deal than the actual product, but maybe I'm just being bias 'cause I love cats (although not nearly as much as this guy, evidently).

Crazy cool.