I found this on TNW yesterday and thought I'd share it. I'm sure you've all had the new Facebook Timeline rolled out to your account by now, (if you haven't, visit someone who has and click on the Get Timeline link near the top of their profile) and are painstakingly scouring the last few years of your online life in between bouts of head-shaking and face-palming. That's perfectly normal. If you don't know what I'm talking about, check out the video below:
Anyway, an Israeli agency (McCann Digital) recently found a clever use for the Facebook Timeline. Check out their campaign for the Israel Anti-Drug Authority.
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